Fixed-line operators are facing a severe situation, accounting for the major part of revenue streaming in mobile voice communications, as well as part of the shunt in VoIP. At the same time, the main fixed network operators to push the broadband market in recent years, after the user quick access increase in high-speed growth, the emergence of the phenomenon of weak growth. need to re-activate the broadband market, broadband applications require improved quality, in the recently held problems of the broadband market, carried out a consultation to promote the broadband business development co-operation of the industrial chain.
why the sluggish growth of broadband users
although, according to current statistics, China has reached over 100 million Internet users, broadband users have more than 30 million, but China Telecom in the first half of this year felt a slowdown in subscriber growth. China Telecom chief engineer Wei Leping, said: million, the gap is quite big. (now 10 million), but the present situation, if the natural growth of networked computer down, and not in the short term increase rapidly, so its growth plan is likely to frustrated users.
Chief Engineer Telecommunications Research Institute Jiang Lintao that broadband users are many reasons for weak growth, although the table such as the attractiveness of broadband services is not strong, but in fact involves many aspects, such as network conditions are met, the IPTV business, source coding issues and the broadband services business model issues.
the beginning of this year, China Netcom, trying to solve the problem of weak growth in broadband users, China Telecom jointly launched the , start the program is to change the number of broadband users the status of natural growth, through the true broadband experience to users and broadband applications, set off the enthusiasm of users of broadband services.
three conditions for the development of broadband services
Jiang Lintao that the development of broadband services to three conditions need to pay attention.
The first is to have the network conditions. the current network of broadband access technology are many, but more common is ADSL, slow down fast uplink, such an access In fact, business development on the symmetry conditions are unfavorable. For example, IPTV channel change is a problem, if we adopt FTTH access, many problems can be resolved. present a real problem in the network core, as is using IP, ATM + IP + virtual router are the basic IP network carrying, even with MPLS mechanism, these techniques still unknown to network resources, not management, not control, poor scalability. In fact this core network will restrict business development. < br> Wei Leping this point have been put forward his concerns, he said: not exposed, but in the future if extended to the tens of thousands or even millions, network capacity and scalability issues is very prominent.
second source coding problem. the image of the bandwidth is very large, if not compression, online transmission is not realistic. Although the device and coding-related barriers have been resolved, but the country does not have any in the image coding technology, in this case, the domestic industry will be very difficult. can be said that the problem of source coding knowledge property rights issues. At present, China Telecom, mainly in promoting the development of H.264 with VC1.
The third is the business model issue. broadband services business model has not yet formed, the current pricing of some business on the Internet a serious departure from its value. If the business model does not consider the good, the price of gold would be selling sand. such as telephone service and video service, the telephone is everyone willing to pay, but if the user deposits a film of less than 1 dollar, it will bring value departure, because the video accounts for 100 times the bandwidth of the telephone, but the value has no corresponding growth. start in the industry, if this model is not built well, the industrial chain can not get more revenue, the whole industry will collapse.
IPTV Test speed up the Research Institute of China Netcom Tang Xiongyan
said: business cheaper way of monthly fees, only received 60 dollars a month. said: co-operation units, relying on 'win-win cooperation and build the industrial chain' approach to promote the development of IPTV. At present, China Telecom has signed with the Shanghai Media cooperation agreement, plan the next two years in the five provinces where 17 to carry out commercial IPTV tests. the first two years one thousand users of the technology two or three tests, the next two years into the commercial pilot. radio and television sector enterprises to consider it?
China Cable Television Network Co., Ltd. SVA-line general manager Liu Junqing that point can not profit from one perspective, and to take into account the interests of all aspects. The first, programming commercial content into the media care about the future can make money. because the program already has a very shape of business sales channels, such as program production came out, if it is to put the first movie theater, a point that is profitable, The second is put on the TV. If it is the first drama television channels into a TV series a few units to purchase, the cost to come back, and then how much money to make money selling. There is also a space is audio-video market. The profit-making points price and form of the charges is very simple and very clear, but after the program provider on the internet to my heart no end, because there is no money to see. The second part of a network television operator. this link is actually an intermediate link on the program providers, network operators under. It is also concerned about whether the future profitability of this business. The third aspect is the network operator. network operator point of concern to the individual business is not currently profitable, and take care into the number of users. because each additional user will have the corresponding revenue.
broadband service is still in its infancy, from the current point of view the preparation of all sectors of industry, need to address the problem is multifaceted and, therefore, may not be broadband immediately bring the industry more money, we need more long-term development vision and patience, through the cooperation of industry chain, to construct a sound development of the broadband environment.
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